MIPEC Palace
Marketing
Market Research
Marketing Mix
Marketing Strategy
Launch Campaign
Operation
Business Model Design Operational Workflow
SOP Design
Finance
Human Resource
Financial Projection
Budgeting
Resource Allocation
Recruitment
Onboarding
Training
Challenge
With a focus in petroleum and construction, MIPEC lacks the expertise and experience to successfully establish a wedding and convention center.
Solutions
Intensive market research to define target customers, effective marketing mix and impactful marketing strategy allowed PATH to ensure a successful launch and continuous performance.
With careful financial modeling and projection, PATH made certain that all launch functions yield the best return on investment and stay on budget.
Designing lean business hierarchy, conducting rigorous recruitment process, and establishing quality control and standard of operation from the beginning, PATH laid the ground work for sustainable long term operation.
Results
