Queen Plaza Tân Bình

Marketing

Operation

Finance

Human Resource

Marketing Strategy

Creative Direction

Operational Restructure

Workflow Optimization

Customer Experience (CX) Redesign

Quality Control Redesign

Cashflow Management

Cost Optimization

Performance & Profitability Analysis

Organization Hierarchy

Restructure

Challenge

As an established wedding & convention venue, Queen Plaza was becoming obsolete, unresponsive to changing demands, struggling to attract and retain customers, and suffering from low revenue and profit margin.

Solutions

PATH led the comprehensive transformation that redefined both Queen Plaza’s physical presence and its market identity to better attract and engage target audiences.

End-to-end marketing strategy, including in-depth market research, competitive pricing strategies, and high-impact social media campaigns, positioned the venue more competitively and expanded its market reach.

Robust quality control redesign overhauled company culture, resulting in consistently exceptional customer experience.